IRN-BRU
New can packaging launch
OOH + Social

Art direction + design 
IRN-BRU have a new can. They needed to launch these shiny new cans with an OOH campaign. 

We went back to their heritage. Ship yard, iron, girders, metal, industrial. Then thought, heck, why don’t we take their tag line literally, so we made the billboards from girders.






 



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