IRN-BRU — Alex Kidd

Alex Kidd

Just returned to Sydney after a three year stint in London.

Open to freelance and fulltime.

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Work

Rubicon
IRN-BRU
Rubicon
Bed Head
Drambuie
Aldi
PSD
UNCHR

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Campaign
New Packaging Launch
New Products Launch
Campaign
Campaign
Christmas
Campaign
The Relcucant Shanty

IRN-BRU
New can packaging launch
OOH + Social

Art direction + design

IRN-BRU have a new can. They needed to launch these shiny new cans with an OOH campaign.

We went back to their heritage. Ship yard, iron, girders, metal, industrial. Then thought, heck, why don’t we take their tag line literally, so we made the billboards from girders.